Terrible Sexism is to Americans-Free-Samples-Myassignmenthelp.com

Question: Discuss about How terrible Sexism is to Americans. Answer: Rationale While the aim of the opinion column is to enlighten the public on how terrible sexism is to Americans it is also aimed to encourage them to take actions against it. Therefore, the opinion column is about an advertisement produced for Super Bowl on behalf of Mr. Clean Corporation. The advertisement is a cleaning product commercial which portrays the woman as a housewife since she is a stay at home mom. Most of the house chores in America are done by the women as shown in various research findings and so the woman sees something special in her husband cleaning. She finds it sexy that her husband is cleaning something that is expected of the women every day. The reason why the woman is portrayed as a housewife is because most of the house chores are done by women as shown in the American Use Time Survey. The survey shows that on average men use a total of one hour twenty-five minutes on households while women use an average of two hours fifteen minutes. This shows that women use more ti me in household chores than men. It shows that women use 2.3 hours on household activities while the men use an average of 1.4 hours per day. There is a higher percentage of women doing housework at 50% than men at 22%. Therefore, it is appropriate to say that the woman is a housewife. Using this opinion paragraph in gender biased advertisements is common. This is because people can express themselves in a free manner, make a call to action and criticize what is being unduly done from their point of view. Also, I tried to be conventional by using a conversational tone and making fairly short paragraphs, which in turn make the text easy to access and more likely to be read in full. Furthermore, I tried to support my opinions with persuasive arguments and use the anecdotes to adequately appeal to the intended audience. The opinion column is expected to be published in New York Times. This is because New York Times is known to have many progressive and liberal readers and so a feminist father could easily fit in (Kanner, 2006). Most of the readers in this publication are interested in this issue. To make my text informative, I used modes of persuasion such as ethos, pathos and logos. For example, I tried to use facts and acknowledge critics. Also, I tried to use informal American words and expressions such as cupcake and give a ring because the language of opinion columns is semi-formal and to sound as an American. Mr. Clean commercial couldnt be more sexist! Years after reaching the moon and just before reaching Mars, Mr. Clean Corporation are still stuck in their bubble that only presents sexist advertisements. Their commercial in 2017 is by all means one of the worst advertisements that I have ever seen (Richardson, 2012). The one Im referring to include the animated Mr. Clean character dancing while cleaning the house. At the end of the commercial, women are told that they gotta love a man who cleans. Ironically enough, my mother in the eighties always complained about my fathers bad jokes when he told her that she had to love him more when he sometimes cleaned his plate. 30 years later I still see the same statement but paraphrased. Are we still as sexist as we were years ago? The appeal that attempts to make us stop brainwashing the growing generation has been made far too many times, even though very few seem to have understood it. Pink clothes do not need to be the only choice for girls, and it does not hurt when our children believe that domestic chores can be taken care of by both partners equally. As opposed to my thoughts, the Mr. Clean commercial delivers the typical, sexist message that portrays women as housewives and sexual objects (Runcan, Rata Iovu, 2013). The cupcake, as the commercial makes the woman look like, gets excited when her husband helps her clean the house and hence she runs to kiss him. She is curvy and therefore more identifiable with a cup cake symbolism which is utterly disgusting. I do not understand how the ad-maker was convinced that 21st-century women would find his/her product appealing. I hope that after you have read my opinion column, all of you will give Mr. Clean Corporation a ring or at least send them a letter to inform them of the irritation that their commercial has caused. Also, you can teach them how to produce unprejudiced advertisements because I think that being fair and not biased is a common sense. America does not agree with letting its daughters down because it is the greatest country in the world and the Americans are the ones who should keep it great (HANNAM, 2016). Therefore, do keep it great. Bibliography: Didinger, R. (1990). The Super Bowl. New York: Simon and Schuster. HANNAM, J. (2016). FEMINISM. [Place of publication not identified]: TAYLOR FRANCIS. Kanner, B. (2006). The Super Bowl of advertising. New York: Association of National Advertisers. Richardson, J. (2012). Marketing 11/12. New York: McGraw Hill/Connect Learn Succeed. Runcan, P., Rata, G., Iovu, M. (2013). Applied Social Sciences. Newcastle upon Tyne: Cambridge Scholars Publishing.