Do Genes Determine Character Traits

â€Å"Character Traits Determined Genetically? Genes May Hold the Key to a Life of Success, Study Suggests. † I: Introduction Do genes distinguish our personality traits or is it simply environment, and upbringing that makes us who we are? Psychologists at the University of Edinburgh have discovered that genes may play a greater role in forming character traits than they were thought to before. Things such as self-control, decision-making or sociability could be more nature than nurture. II: BackgroundThe debate of Nature vs. Nurture has been a widely argued topic among psychologists for more than a century. Both opinions of the nature vs. nurture debate have been examined among researchers and a great amount of research has been found, just no clear conclusions of whether it is one or the other. We have always thought of genes distinguishing your physical features such as eye color, hair color, height, etc. , but can genes play more of a role in your personality than scientis ts thought? III: ExperimentIn this study, more than 800 sets of twins, mostly age 50 and over were tested by a method of asking a series of questions to see how they viewed themselves and others. The questions that were asked included questions like â€Å"Are you influenced by people with strong opinions? † and â€Å"Are you disappointed about your achievements in life? † The answers to these questions were then compared with the Ryff Psychological Well-Being Scale. This scale is a Self-perceived quality-of-life scale that is used as a psychological assessment instrument.It is based on a comprehensive theory of the Self-Perceived Quality of Life and provides a multi-faceted measurement of health-related and non-health-related aspects of well-being. The psychologists found that genetics were more influential in shaping key traits than a person's home environment and surroundings. They also found through this study that genes affected a person's sense of purpose, how wel l they get along with people and their ability to continue learning and developing through out their own lives.The research team for this study found that the identical twins who’s DNA was exactly the same were more likely to share traits compared with non-identical twins. These findings are significant because, the stronger the genetic link, the more common it is that these character traits are carried through a family. These results also can make a link of epigenetics and the influence epigenetics have on generations. IV: Reflection Nature vs. nurture and the study of genes has been the one topic that has most interested me throughout this class.I find genes and epigenetics fascinating; therefore I chose to do my paper on this particular topic. This article expresses many aspects of genes and DNA that we went over not only in lab but in lecture as well. Environment plays a key role in the way we personally grow and develop, but genes and epigenetics carry a large part as we ll. People don’t always realize that genes can cause personality. We have always been taught that genes distinguish things like hair and eye color, and I feel this article shows that genetics is important in all aspects of â€Å"creating† an individual.V: Sources University of Edinburgh (2012, May 16). Character traits determined genetically? Genes may hold the key to a life of success, study suggests. ScienceDaily. Retrieved November 12, 2012, from http://www. sciencedaily. com/releases/2012/05/120516115903. htm The Ryff Scales of Psychological Well-Being by Tricia A. Seifert, University of Iowa http://www. liberalarts. wabash. edu/ryff-scales/ Nature Nurture in Psychology by Saul McLeod published 2007 * http://www. simplypsychology. org/naturevsnurture. html

World Heritage Side

Introduction World Heritage is the diversity of the planet, and the achievements of its peoples. They are cultural or natural sites, monuments, cities or geographical habitat places of beauty and wonder; mystery and grandeur; memory and meaning (WiseGeek, 2012). In short, they represent the best Earth has to offer. The World Heritage Sites are registered and deserved of protection and preservation by the UNESCO. The idea of cultural and natural conservation to preserve the world significance is necessary for everyone.Each country has set up the program for the world heritage preservation. Not only it is considered to be the benefit of the international countries for preservation but also all people should help to take care of and make public relations to foreigners to visit the valuable site. Because it can build income into the country and it is deemed to announce the significance of each country around the world. Therefore, each country should preserve and protect their own heritag e and proud of it.The world heritage sites are considered as the natural and cultural significance. There is the international program for selecting the cultural and natural sites which are unique and some of them would be obtained funds to reform or improve each site. The fund promotes technical and financial assistance to World Heritage sites, including the enhancement of heritage sites in compliance with the Convention and the development of management plans.Each country must take the Tentative list and the file is evaluated by the International Council on Monuments and Sites and the World Conservation Union. Then, the Committee will make their decision for cultural and natural criteria and they will divide the countries into five zones to set a breakdown of the sites. This Graph of the world heritage [pic] |Country |Natural |Cultural |Mixed |Total | |North America &Europe 73 |432 |11 |513 | |Asia Pacific |51 |142 |9 |203 | |Africa |35 |43 |4 |82 | |Arab States |4 |63 |1 |68 | |L atin America & The |32 |62 |3 |97 | |Subtotal |196 |742 |28 |966 | |Less duplication |13 |17 |0 |30 | |Total |188 |745 |29 |962 | (Data source from wikipedia) At present, there are 962 properties are listed; 745 cultural sites, 188 natural sites and 29 mixed properties.The sites are designated as having â€Å"outstanding universal value† under the Convention Concerning the Protection of the World Cultural and Natural Heritage. This convention, which was adopted by UNESCO in 1972, provides a framework for international cooperation in preserving and protecting cultural treasures and natural areas throughout the world. There are three types of sites: cultural, natural, and mixed. Cultural heritage sites include hundreds of historic buildings and town sites, important archaeological sites, and works of monumental sculpture or painting. The ratio of cultural to natural sites on the World Heritage List is roughly 3 to 1. Several new sites are added to the list at the middle of each year.World Heritage designations often boost local economies by encouraging tourism; in addition, UNESCO funds numerous efforts to preserve and restore sites in developing nations subject to unusual levels of pollution, natural hazards, or other problems may be placed on the associated List of World Heritage in Danger until improvements are made. There are two world heritage sites which will be studied for this research; Kakadu National Park in Australia and the Great Wall of China. The first one was classified as the mixed world heritage site because this national park represents unity of archaeology and ethnology. It is located in the north of Australia and it had been living areas for more than 40,000 years ago. (Thai World Heritage Information Centre, 2012) Many beautiful arts were found such as mural painting, rock engraving, and archaeological sites with the record of history and living things’ life style.The evidences have been emerged since the era of hunting prior t o the era of aborigines. Therefore, it is the symbolic sample with complicated ecosystem in plain and lowland areas including it is a habitat for plants and rare regional animals. There are many plants and animals so this national park has diversity of plants and many species of land and marine animals such as bird, ant, insect, turtle, dugong, etc. This area is also benefits for hundred of aboriginal people so it is very interesting to study their lives and cultures as well. Since this national park is archaeological areas so to analyze and get important evidences for this prominent place is very necessary.Many valuable things found are excavated and identified such as stone tools, axes, polished stone, and the sites of rock painting for 18,000 years ago. It was proposed as the cultural property on the World Heritage List in 1981. Until many academicians supported and preserved this national park by establishing a fund of documentary evidence and served as important sources of info rmation. The second one is the Great Wall of China. It was established in c. 220 B. C. The Qin Shi Huang dynasty (Rosenberg, 2012) graciously pleased to join all parts of an old fort together in order to protect invasion. The construction had been continued until the Ming dynasty (1368-1644). (Rosenberg, 2012) Then, the Great Wall of China became the world's largest military object.The historical and strategic importance is accompanied with architectural features. Its total length is more than 20,000 kilometers. Before construction of bricks, it was constructed by rock, soil, and wood and some places used granite or mud. At present, the Great Wall of China is the largest construction in the world and longest time for building and it was also given a name of the largest grave. It is because almost million labors and prisoners were fettered at their necks among bad weather condition for long time so thousands of them died and buried under the wall. This research indicates the worthy e lements including historical and cultural information.However, at moment tourists are facing some problem to reach the Great of Wall, for example, the remoteness of the sites made it more difficult for tourists to travel to them (Vazifdar 2012). Therefore, we should more consider its benefits and elaborately introspect how the difficult methods of the Great Wall of China building and study in-depth information, we will know that China has the regulations on the protection of the Great Wall and systematical management. The regulation has well regulated visitors' and local residents' behaviors on the Great Wall. When they visit the wall, tourists must observe his or her obligations to protect it. The regulation has 31 articles in all regarding to every uncivil behavior those tourists or local residents may practice on the wall (Travelchinaguide, 2012).Further study, research and fieldwork should be promoted in heritage conservation and preservation and both public and private sectors should cooperate with local and international partners. In addition, coordinating with its UNESCO partner and World Heritage Centre, will facilitate the exchange of research, scholarship, technical expertise, and student training in historic preservation and cultural resources management related to UNESCO World Heritage Sites. The important principles should be setting up innovate policies, practicing in the field of historic preservation, and emphasizing on sustainable development for a dynamic environment. The beneficial knowledge will be expanded through many researched with faculty and scholars working in fields related to heritage studies and preservation.In addition, the systematical design and management to prepare for work in the conservation are very essential because we can take account into restoration, adaptive reuse of historic buildings, landscapes and cultural artifacts. World Heritage Studies is a unique and innovative program that takes up the technical, socio-econo mic, cultural, ecological and political challenges related to the protection of World Heritage. Then, we can develop concepts and strategies for the preservation and future use of World Heritage Sites including the planning and work for infrastructure to promote a gentle and sustainable tourism, the establishment of participatory structures to involve and educate local populations, and decision-makers.We work as educators at heritage sites and museums developing new concepts of presentation beyond the traditional exhibition thus stressing the future-oriented aspects of heritage. In conclusion, this research was to study the protection and preservation of World Heritage Sites. World Heritage belongs to all humanity and the rights of the global collective must replace the old individual rights. To persuade the public, a new revolutionary way of thinking or systems thinking should replace the contrary old thoughts and ways. The key elements approach to the protection and management of World Heritage Sited are designation of specific assets within World Heritage Sites (listed buildings, schedule ancient monuments, parks and gardens, conservation areas, areas of outstanding national beauty, etc. , consideration in the determination of planning applications, policy inclusion should be conducted by local authorities in their local plan to protect the outstanding universal value, authenticity and integrity of World Heritage Sites, an agreed management plan should be available for each world heritage site, local commitment, a stakeholders steering group and support from the key partners, and effective coordination, normally by a dedicated coordinator. (Department for Communities and Local Government) The establishment of various forms display and transfer knowledge for new interpretations of World Heritage. A further field of employment is the work of specialists in national and international educational institutions, especially in the field of adult education. A new i mage of World Heritage will be contributed to widening the access to this topic for broader segments of society. Photo references: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] ReferencesDepartment for Communities and Local Government (2012). Protection of World Heritage Sites. Retrieved from www. bath-preservation-trust. org. uk/index. php? s. Encyclopedia Britannica (2012). Kakadu National Park. Retrieved from http://www. britannica. com/search? query=Kakadu+National+Park+ Rosenberg, M (2012). The Great Wall of  China :The Ancient Great Wall of China is a World Heritage  Site. Retreived from http://geography. about. com/od/specificplacesofinterest/a/greatwall. htm Thai World Heritage Information Centre. (2012). Asia and the Pacific. Retrieved from http://www. thaiwhic. go. th/heritageList. aspx? region=Asia%20and%20the%20Pacific Travelchinaguide. com.Regulation on Great Wall Protection (2012). Retrieved from http://www. travelchinaguide. com/china_great_wall/wall protection/law/ University of Technology (2012). World Heritage Studies. Retrieved from http://www. enqa. net/humanities-arts/world-heritage-studies-brandenburg-university-of-technology/view-details. html Vazifdar, L (2012). UNESCO World Heritage Sites in China Threatened Due to Tourism. Retrieved from http://www. travelerstoday. com/articles/2700/20120814/unesco-world-heritage-sites-china-threatened-tourism-great-wall. htm WiseGEEK (2012). What is a world Heritage Site?. Retrieved from http://www. wisegeek. com/what-is-a-world-heritage-site. htm

Balloon Car

Jesse Pinkman Balloon Car Project DESIGN COMPANY INFORMATION Well our business company is comprised of Nick Wilson and I, Thomas Kinley. Our Company’s name is That Company ®. I am the President, The CFO, and the Director of all Operations of That Company. My engineering experience will really enhance our chances of winning this and making even more cars. I’ve worked for many toy companies to get cars running. I think our idea will help Iowa’s kid have fun and save the world because of the recycled materials. This will benefit students by giving them something to play within their free time instead of watching TV. PROJECT STATEMENT The project that is at hand is very simple it is making a balloon powered car out of simply recycled materials. This will help kids of Iowa learn about wheels and axles. It will also teach them how to make the most out of materials that could be recycled. This will also teach the kids about the Laws of Motion, friction, and acceleration. Basically our project will be distributed to teach kids about many different things in science. PRELIMINARY DESIGN My design will start with an empty pop can, and then I will screw holes for the axles (pencils) to go into. Then I will shave the pencils for the least amount friction, and then I will stick the milk carton caps on as my wheels. I will spray WD-40 on to really loosen up the axle. I am going to cut some of the can off for aerodynamics. My car will win because it will be aerodynamic, little friction, but still a lot of acceleration.

English writing Essay Example | Topics and Well Written Essays - 500 words - 1

English writing - Essay Example Training has been lifelong but successful. Aggression was dealt with in good time. My dog was trained under a special program in that he has special skills. He can detect seizures up to fifteen minutes before they occur. This not only makes my dog a friend but a protector. On the same note, I keep my dog to warn me on any instances of intrusion from where I can respond accordingly. How would I describe my dog? Bruno is 4 years old and plain white in color. German shepherd is Bruno’s breed which justifies his physical strength and fitness. He spends most of the day taking a nap and is always alert at night making rounds around the house to execute his security obligation. You can call him a watchdog of the twenty first century. Play makes him more active with his favorite spot being the water pond. He leaps in whenever it is warm or when someone else is in it. My siblings are often irritate by his character when he goes out and gets dusty after long hours of play as they have to clean him in my absentia else they will clean everything else he touches. My mum among them hates that moment when Bruno walks from outside and licks her lips while sleeping on the couch. She almost had Bruno given off to another foster family were it not for my pleading and support from my siblings. Living with my dog has given me several responsibilities that I have learnt from the daily encounters with Bruno. I am mandated to regularly take him to the vet for de-worming session every three months. Anti-rabies injections and vaccinations are among the treatment I must follow up. All parasites have to be eliminated and his health observed. I realized that my dog belongs to the same family as the jackals, wolves and the foxes. The difference is that its counterparts are not tamed. The dog has become my friend and servant. This dog has become part of my family as humans. I have not encountered a day when my dog has turned against my orders for a stranger. In conclusion, I

US Criminal Justice System and Deal with Justice Essay

US Criminal Justice System and Deal with Justice - Essay Example From the theological, and namely Christian point of view, the origin of this problem backs to the beginning of the times, when the first people, Adam and Eve, controlled by the God, did not manage to resist the temptation of the Devil and ate the prohibited fruit. They were deprived of the supreme goods and were exiled from the paradise and went on mortal life on the Earth. This problem is explained by the fact that the thing causing this punishment was not the God’s being angry with them because they violated His prohibition, but the matter of the human choice – they did their choice consciously, and this was their responsibility. No one made them do so, though the devil influenced them, but it is logical that the person decides upon a certain choice on his or her own. Many people, particularly nowadays, consider that the world is unfair and the God does not just things when, for example, a child is born with heavy disease or a human being is killed by another human. à ¢â‚¬Å"The teaching on original sin says that this situation is the result of human choices, not God’s desire.† (Smith, Burr, 2007, 92). It is also necessary to mention that it is not our blame that we are born into the world which has laws, habitual ways of acting and institutions which are not flawless and provide not complete education and development to us, but we are responsible for the change of this state of affairs. This is possible when we realize that the God has granted us with the power to firstly change ourselves, and then – the surrounding world. (Smith, Burr, 2007, 93).

Prospetive study of major dietry patterns and risk of coronary heart Essay

Prospetive study of major dietry patterns and risk of coronary heart disease in men (Epidemology case study) - Essay Example Two major dietary patterns were observed: prudent, which is heavy on vegetables, fruits, fish and poultry; and western, loaded with red and processed meats, refined grain, desserts, French fries, and dairy. Increased prudent patterns were found to decrease incidence of CHD while increased western pattern also increased the CHD incidence. Previous researches correlated CHD to single nutrients in the diet. This study considered overall dietary patterns in subjects for 8 years and how these relate to the occurrence of CHD within the study period. Diet plays an important role in disease as observed in disease occurrence in countries that have a distinct dietary pattern. The study is appropriate because it considers the interaction of the different components in the diet taking into consideration food preferences and habitual food use. The study is also very appropriate and timely because of the high incidence of CHD in many countries and therefore nutritional intervention by recommending changes in dietary patterns may be more acceptable to the public. In this study, exposure refers to the dietary patterns; outcome is the incidence of CHD and confounders are other risk factors like smoking, alcohol consumption, total caloric intake, age, level of physical activity, genetics. Notably, the researchers did their best to remove the effects of confounders through factor analysis. The dietary assessment came from food consumption data provided in the FFQ. The FFQ had itemized 131 items further grouped into 40 distinct categories. Factor analysis was done to derive dietary patterns. Factor analysis removes effects due to lifestyle and other risk factors therefore removing confounding effects. FFQ and factor analysis were appropriate for this type and size of experiment. FFQ was shown in previous studies to effectively determine dietary preferences while factor analysis is appropriate in determining the statistical significance by minimizing systematic errors

How a person should be internationlly Research Paper

How a person should be internationlly - Research Paper Example The idea of an international person is derived from international law. In other words, it is a person who is subject to international law. Furthermore, an international person has powers established in international law; they enjoy the rights, duties and powers established in international law. They also have the ability to act on the international plane (definitions.uslegal.com/i/international-person). This is clearly illustrated in the Kiobel v, Royal Dutch Petroleum Co. 2010 as the court described an international person as a person subjected to the international law. A person internationally should be understanding, patience, and accommodative to all the cultures and interests of people (Boas, 155). Other sources imply that to become a person international is more about applying cross-continental wisdom and kindness. It involves the ability to apply basic human goodness on a boarder spectrum, all around the world. Moreover, someone who has travelled to a lot of places has an outl ook, which is not limited by national boundaries, is tolerant and accepting all cultures and is adaptable, to an extent, to many cultural surroundings. Others say one can become a person internationally, by being a person of the people by either being an activist or a leader (roots-int.com/S-T/14/nora-e.html>.) Being an activist of human rights, disabled people or other issues that are sensitive in the world of today. Some of the people who have become person internationally include; Political leaders, some sportsmen and women, some celebrities, human right laws among other professions. The biggest role models internationally include; President Obama, Nelson Mandela, Oprah Winfrey, Micheal Jackson to name just a few. The fact that these people relate to people from all walks of life make them people who are known internationally. Being an international person is beneficial as the idea of internationalizing the world because of unification. Internationalizing promotes world peace, it makes one understand the language, religion and culture of other people thus resulting to a unified group of people (roots-int.com/S-T/14/nora-e.html>). . Ways to become an international person. They are many ways to become an international person; one can be an international student, an international business person, and international programs. Here is a case study of Martin who has become an international person through being a student. Martin joined J.F Oberlin as an exchange student he was interested in Japanese traditional things and culture, he had heard about how great Japan is and this made him curious to know about Japanese culture. Martin’s homeland is Slovakia where he studied Marketing in University of Silesia, he joined Japan as he thought of it as an exotic country and he expected so much difference with Asian countries. For martin, going for studies in Japan would make him an international person as he saw it as a good environment for studying as he would lear n different languages. Being an international person by studying out of the home country has many advantages compared to studying in home universities. First, as an international student Martin is bale to learn about other countries’ culture as well as Japan. At J.F Oberlin martin is able to meet people from other countries like China, Korea, America as

Joule Thompson effect Lab Report Example | Topics and Well Written Essays - 750 words

Joule Thompson effect - Lab Report Example Credible sources were used to provide the needed literature review that would help in producing relevant information on the discoveries that preceded the Joule-Thomson experiment. Two equations and a diagram were given to form the basis of the work. A description of what the experiment was designed to test vis-a-vis the outcome that was expected It also became important to vividly describe what the Joule-Thomson experiment was designed to test and the outcome that was expected from this experiment. This would help us to know what Joule and Thomson sought to achieve in their experiment. From this expected outcome, it would be possible to deduce the result of the Joule-Thomson experiment. A detailed explanation of the experimental setup and procedure The experimental set-up and the procedure of the Joule-Thomson experiment were well detailed in this section. This helped to have a full understanding of the subject matter. The apparatus that was used in the experiment were highlighted an d the procedure for a typical Joule-Thomson experiment was properly elaborated. A diagram to show what a typical Joule-Thomson experiment should look like was also presented. The experimental setup and procedure was given in a step by step manner as this was done in order to ease the comprehension of the Joule-Thomson experiment. ... Hence, that was the notion behind this section. The criticisms that greeted the Joule-Thomson experiment and the impact of the experiment in the scientific advancement were briefly analyzed. The Sources for the work The report was processed in the MLA format. Three websites were used for this paper for ease of accessibility and one text book to balance the credibility of the work. The sources that were consulted for this paper are given below: Physical Chemistry by Joseph Noggle, http://home.sou.edu/~chapman/ch444/JOULET.HTM, www.pdfcari.com/THE-JOULE-THOMSON- EXPERIMENT.html & www.chem.arizona.edu/~salzmanr/480a/480ants/jadjte/jadjte.html Name of Student Name of Lecturer Course 27 June 2011 Joule Thompson effect The historical context of experiment It was based on a basic assumption of the Kinetic Theory of Gases that there is no significant force of attraction between molecules of an ideal gas that Gay-Lussac and J.P. Joule presented the relevant discoveries that preceded the Joule -Thompson effect. Gay-Lussac and J.P. Joule discovered that gas molecules attract one another (Noggle 104). They believed that the fact that gaseous molecules attract one another means that there is a force of attraction between them that is too significant to be neglected. They reiterated working on the dependence of energy of gases on pressure and as a result they investigated the dependence of energy of gases on pressure (Noggle 104). The apparatus that was used by Gay-Lussac and J.P. Joule are as follows: Copper bulbs A and B, Valve V and Water-bath and a sensitive thermometer. Air was pumped into Bulb A under pressure and this was secluded from the Copper Bulb

Kodak and Fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words

Kodak and Fujifilm - Research Paper Example Kodak, however, would retreat into 327th in the year 2011, filing for chapter 11 bankruptcy protections in 2012. Kodak’s failure to adapt to the digital age was cited as a major cause for this. However, Kodak had invented the first digital camera in 1975 and aggressively immersed itself into this new business, promoting M&A, but was unable to use the strategies for profit. Kodak began struggling with numerous problems from the late 70s; this included the challenge brought by the instant camera and increased competition in the Polaroid camera with Fujifilm. While a succession of CEOs attempted to deal with these problems in order to improve the company’s business, they were largely unsuccessful (Elkins, 2011). This can be explained by Clayton Christensen’s â€Å"innovator’s dilemma†. Fujifilm Co. Ltd. began, on the other hand, as a producer of cinematic film and grew into a manufacturer and marketer of information and imaging products. It grew into t he largest photographic filmmaker for the Japanese market and competed with Eastman Kodak for market share on the global stage. Fujifilm, on top of pushing a variety of still camera film, color paper, photo-finishing equipment, motion picture film, and color paper chemicals, also entered the digital sphere, making flat panel display materials, medical imaging products, media for digital recording, office printers and copiers, as well as digital cameras (Elkins, 2011). They derived approximately a half of their revenues from Japan with 20% in North America, 14% in the rest of the Asia-Pacific region and another 14% in Africa (Elkins, 2011). However, the company’s focus diversified greatly from negatives, with its imaging solutions unit being the smallest. Its photographic paper chemicals, photofinishing equipment, digital cameras, as well as photographic papers and films, are its biggest investment in the last 20 years. The main business in Fujifilm that accounts for over 40% of sales includes; information related services and products as well as document operations. Its document business involves a joint venture with Xerox to offer printers, copy machines, and production services. Its information unit handles flat panel and optical display components, recording media, large scale printing, and medical imaging (Elkins, 2011). Comparing and contrasting the approach to management that each company has pursued in order to embrace innovation. Kodak faced criticism for its slow response to the digital age because of a conservative culture, coupled to a complacent monopolist nature that affected its ability to embrace its own innovations, like the digital camera that it invented in the mid-70s (Baron, 2010). Clay Chandler, the CEO at that time promoted a culture of innovative diversification. However, CEOs that came after him denied the policy and did away with many promising ventures for the future by taking to resource selection and concentration. By stickin g to film, they ignored the innovation of digital printers and cameras, categorizing itself as an imaging company. The main reason that Kodak faced bankruptcy had to do with its concentration on narrow business field that prevented it from developing on innovations (Baron, 2010). Fujifilm, in many aspects, had a common business trajectory to Kodak on its founding. However, the major changes that came with the digital age and the dangers portended by this innovation to the film industry saw Fujifilm attempt to find new businesses, especially as it was vertically oriented,

Diversity Case Analysis Study Example | Topics and Well Written Essays - 500 words - 1

Diversity Analysis - Case Study Example The blacks were supposed to appeal to the locals (mainly blacks) and the whites to the nation (mainly whites) generally. Even though blacks worked in External Deposits they were not allowed to take up management positions in that section. African-Americans were stereotyped. They were seen as people who are just willing to work from nine- to-five. not smart, hardworking and dedicated as whites so they were seen as not the ideal type for External Deposits. The departments were not properly coordinated. They were treated as two (2) different businesses. The customers of the Retail Operations were treated differently from those of External operations. Thus persons who now reside outside the community find that dis dealt with the people outside of the local area. Ron Wilkin’s needs to restructure the organisation and take a good look and consider altering its employment practices. It is clear that they are disorganised. There are no clear guidelines on how people are hired for the Sales Division. There is some confusion as there is no real guideline as to what constitute Retail and what constitute External. Retail has clients who once lived in the local community while External has clients who live in the local community. There has to be a distinction between the divisions or else customers will be turned away soon. Both black and whites should be allowed to top positions in both sections once they have the credentials and the capacity to do the work. All employees need to be provided with adequate feedback on their performance. There has to be some commitment to equity and fairness in how employees are dealt with. Policies and procedures need to be put in place to provide guidelines relating to staff behaviour and what constitutes an action for dismissal. Everything appeared to be going well at Spencer Owen’s until the dismissal of a black manager. There appears to be some difference in how employees are

Marketing in success of any business Essay Example | Topics and Well Written Essays - 1250 words

Marketing in success of any business - Essay Example As the world gradual growth to become a global marketplace, every business owner find themselves trapped in the sticky web of the market competition and getting out of it becomes a nightmare. However, any entrepreneur can play his or her cards well and emerge victoriously in this market issue by making use of the Holly Scriptures which will provide a guideline of marketing in a divine way. For centuries that have passed, the Christian bible has remained relevant in its teaching it is believed that whoever is guided by it is doing the right. Hence, the Bible has become applicable even in businesses since anyone transacting a business is expected to maintain some biblical ethics regarding the business. Therefore, this paper cannot be termed as complete without quoting some verse from these Holly scriptures called the bible. In relation to good marketing or advertisement, the bible states, â€Å"It is better not to vow than to make a vow and not fulfil it. Do not let your mouth lead yo u into sin. And do not protest to the temple messenger, â€Å"My vow was a mistake.† Why should God be angry at what you say and destroy the work of your hands? Much dreaming and many words are meaningless. Therefore stand in awe of God† (Ecclesiastes 5: 5-7). ... Finally, it is not in good order to cheat as one carries a burden of remembering what he or she said and may at long last lead to someone's destruction. The best advertisement is a pillar of any business success and no matter what one business is, having a well planned marketing strategy is of great significant value in business prosperity (Parente, 2004). If no advertisements are made for the products and services offered by a business, then it will be a tough mountain climbing game for ones’ business. Having the adequate knowledge about an effective business advertisement allows one to have good plans to pull off better results (Hackley, 2005). Firstly, in order to have an attractive and effective advertisement to a potential customer, the advertisement has to be memorable because if the potential customer can not recall what the advertisement was talking about or the product being sold, it becomes a waste of time and resources (Copley, 2004). The ability to remember about t he advertisement is usually the stamp of a result oriented advertisement. Secondly, the target population is another concept that a business should pinpoint as not everyone will be satisfied with goods and services produced by a company (Copley, 2004). This identification of a target group helps one to know where to do their advertisements (Hackley, 2005). Thirdly, an advertisement needs to be entertaining to the potential customer making them more attentive when watching the advertisement or listening to it over the radio. Lastly, the advertisement should be eye catching and focused to achieve the maximum attention from viewers thus requiring one to select the best design for the advert. A number of economists and other brainy fellows are not happy about advertisements with

Review of the “Safety Training” Episode of The Office Television Series Essay Example for Free

Review of the â€Å"Safety Training† Episode of The Office Television Series Essay The mockumentary-inspired effort of the National Broadcasting Company (NBC) in presenting real life situations of workplace environment has paid off with the apparent success of the network’s American version of British BBC 2001 hit television comedy show â€Å"The Office. † The 2005 release of the TV series in the United States paved the way for the public’s realization of the various exploits existing within an organizational setting. This is primarily due to the diversified hence obvious clashing of personalities and professional attributes among office personnel. In particular, such office conflict is clearly manifested by the 47th episode of â€Å"The Office† entitled â€Å"Safety Training. † This is where Andy Bernard who is being portrayed by actor Ed Helms and who after finishing his anger management therapy, returned to Dunder Mifflin’s Scranton, Pennsylvania branch which is a fictional paper supply office. It is during this specific episode that arguments concerning employees’ egos, improper conducts and boredom have become more effectively depicted. In the said episode, Regional Manager Michael Scoot, played by actor Steve Carell, showed his usual hazardous antics, which eventually endangered an employee and required all of them to undergo safety training. This showed a thesis that anything is inevitably risky in an office environment or that any office activity, even a supposedly safety training, may go astray if the personnel involved are apparently clashing with each other and are always in conflict thus despairing people. Ultimately, the said episode which was carried out in an amusing spoof manner manifested that an office-based depression is a threat to an employee (Novak Ramis, 2007). Lastly, such episode of â€Å"The Office† generally imparted a premise that each office equipment and machinery has its own function and possible danger which may affect both the employees and organizational performance. Hence, office employees need to protect themselves regardless of their respective conflicts in order to achieve office success. Reference Novak, B. J. Ramis, H. (2007). Safety Training. In G. Daniels, The Office. Los Angeles: Reveille Productions.

Cultural Differences in Psychology: Indigenous Psychology

Cultural Differences in Psychology: Indigenous Psychology Bedia, Ben Joseph People often attribute culture with cultural products such as the food they eat, the music they listen to, the dance that their body imitates and with psychological constructs such as beliefs, values, and norms. But in order to have a deeper understanding of culture, one should dig in to bodies of knowledge such as superstition, history, and language. In understanding culture, one should take an insider’s view who is capable of feeling, thinking, and identifying themselves as members of the culture. The creation and re- creation of culture is a continuous process and starts every time a child is born. With this, new patterns of relationships between the person and the environment develops and is also shared with others. Several units of the society such as tribes, clans, and families make strategies to cope and adapt with natural conditions that affects their livelihood and entire existence (Segall et al., 1990). Culture makes human beings unique from animals because without culture, people would not be able to think and behave the way they do. Humans are able to communicate with one another, make meaningful conversations, are able to manage their physical and social world, and more importantly, they make their own identity. All of these are because of culture. There are two approaches in understanding culture: understanding a culture from within and understanding a culture from without but I will only discuss about understanding a culture from within because the concern is to understand culture in the Filipino context. Results of years of psychological research have been disappointing since data have been based with objective third- person analysis (Kim, 199; Koch Leary, 1985). Two types of knowledge are identified in indigenous psychology. The first one are semantic, analytic, and declerative which is about information about impartial, objective analysis and the second one is about phenomenological, episodic, and procedural knowledge describes the subjective first- person experience. With these, it is really hard to understand culture because each person has each own approach and views. That is why scholars have developed Sikolohiyang Pilipino or Filipino Psychology. According to Enriquez (1994a), Sikolohiyang Pilipino wants to explain Philippine realities putting into consideration distinct Filipino values, characteristics, and experiences which other psychological models fail to explain. Western methods and concepts are the ones being used in the education and practice of psychology in the Philippines and there applicability to the Filipino culture and society is being questioned by Filipino scholars. But the prevalence of western psychology is not only felt in the Philippines but as well as in other countries around the globe and this led to the development of indigenous psychology. A characteristic that defines Sikolihiyang Pilipino is the use of Filipino language for research and writing. SP scholars have noted that the use of native languages are important sources in the construction of native constructs as it can reach a wider audience and can contribute to the development of national identity (Enriquez, 1994b; Enriquez Marcelino, 1984; Javier, 1996; Rood, 1985; Salazar, 1982b, 1991; Sibayan, 1994). Research also shows that the language used in data collection reflects the identity and quality of the data (Church, Katigbak, Castaà ±eda, 1988; see Church, 1986, pp. 106–113, for a review). Two types of indigenous psychologies were identified by Enriquez (1993). Indigenization from within and indigenization from without. Indigenization from within involves the development of methods, concepts, and theories within the Philippines while indigenization from without involves the transfer of western psychological methods, concepts, and theories and modify it to fit local culture. These types of psychologies aim to understand how people behave naturally and when they interact with the real world. Several challenges have been encountered in the indigenization of psychology in the Philippines. One example is hybridization. Hybridization can be seen as a result of intercultural marriages as it results to the combination of existing beliefs and practices forming into new forms creating new identities. In other words, it is a transformation of existing culture into new ones (Pieterse, 1995; Rowe Schelling, 1991). The stronger the hybridization, the greater the influence it has to the person and this has both negative and positive effects. Another challenge is the one according to Wilkinson (1995). He states that is there is only on civilization and those who interact intensely, continuously, and significantly belong to one civilization even if it is a hostile interaction and their cultures are very dissimilar. These criterion were made by Wilkinson because according to him warfare, conflict, and even hostility when frequent creates a system for socialization composed by the antagonists and protagonists who cannot live in isolation. Glocalization is an attempt to fuse the global and the local. One best example is micromarketing in which global brands are tailoring their products to fit in the local market through advertisements, In order for their products to sell, they should incorporate locality. For example, in selling a shampoo brand in the Philippines, international brands should have a sachet version of it because Filipinos love to use small versions of products as it make them save more money. The third challenge is cultural complexity in which again discusses the diversity of methods that culture is taught and understood. Technology had a big help with these. Dubbed as â€Å"machineries of meanings†, they enable personal communication even without the presence of one another (Hannerz,1992). If I were to study Filipino culture in a psychological lens, I would take into view social class as culture. Social class divides the society into elements such as schools, forms of recreation, the neighbourhood they choose to live, and the choice of food to eat (Domhoff, 1998). A person’s everyday life is controlled by his or her social class and it is already becoming a cultural identity. Objective social class refers to wealth, social behaviours, and preferences and these signals other people on how to perceive us. Social class can also be seen in non- verbal behaviour such as head- nods and eye contact for the lower- class individuals and less eye contact and head- nods for upper- class individuals. When a person identifies himself into a social class, he or she also identifies himself into a hierarchy and hierarchies provide individuals access to privilege and resources. A person’s social rank also affects his or her social cognition. For example, lower- class individual’s decisions are influenced by external factors such as their bosses, government policies etc. as compared to upper- class individuals where their lives are more individualistic in which they decide whatever decision they would like to make on their own. In other words, lower- class people just tend to follow what upper- class people tell them because they think that upper- class individuals know-it-all and they would not question that. A perfect example for me is our household helper. I noticed that whenever my mom tells her to do some errands, she just always say yes without having any questions. I later on concluded that maybe because she thinks that my mom is knowledgeable enough and that no further question should be asked. Research has shown that individuals with low income blame educational opportunity as the reason for their poverty and wealth problems as opposed to upper- class individuals where they attribute their situation with their disposition. Emotional empathy also differs with your social class. Kraus Keltner (2009) noted that lower- class individuals are more engaged and reliant with others. Also, research indicates that having less makes a person more sensitive to others, interacts more, and is more emphatic leading to the theory that lower- class individuals are more prosocial. A study by Piff et al., (2010) found that individuals with lower socio- economic status gave more to charity than upper- class individuals. References: Enriquez, V.G. (1994a). From colonial to liberation psychology:  The Philippine experience. Manila: De La Salle University  Press. Enriquez, V.G. (1993). Developing a Filipino psychology. In U. Kim and J.W. Berry (Eds), Indigenous Psychologies: Research and experience in cultural contetxt (pp. 152-169). Newburry Park. CA: Sage. Segall, MH.—Kim 2000   (Kim, 199; Koch Leary, 1985). Enriquez, V.G. (1994b). Pagbabangong-dangal : Indigenous psychology  and cultural empowerment. Quezon City, Philippines:  Akademya ng Kultura at Sikolohiyang Pilipino. Enriquez, V.G., Marcelino, E.P. (1984). Neo-colonial politics  and language struggle in the Philippines: National consciousness  and language in Philippine psychology. Quezon City,  Philippines: Akademya ng Sikolohiyang Pilipino, Philippine  Psychology Research and Training House. Javier, R.E., Jr (1996). Sikolohiyang Pilipino: Papaloob o papalabas?  [Sikolohiyang Pilipino: Inward or outward?]. Layag, 1,  51–56. Rood, S. (1985). Language and Philippine social science. In A.  Aganon S.M.A. David (Eds.), New directions in indigenous  psychology: Sikolohiyang Pilipino: Isyu, pananaw at kaalaman  [Filipino psychology: Issues, views and knowledge] (pp.  76–90). Manila: National Book Store. Salazar, Z.A. (1982b). Ilang batayan para sa isang sikolohiyang  Pilipino [Some bases for a Filipino psychology]. In R. Pe-Pua  (Ed.), Sikolohiyang Pilipino: Teorya, metodo at gamit [Filipino  psychology: Theory, method and application] (pp. 45–55). Quezon City, Philippines: Philippine Psychology Research  and Training House. (Reprinted from Ulat ng unang pambansang  kumperensya sa sikolohiyang Pilipino [Proceedings of  the 1st National Conference on Filipino Psychology], pp. 33–48, by L.F. Antonio, E.S. Reyes, R.E. Pe, N.R. Almonte  (Eds.), 1976, Quezon City, Philippines: Pambansang Samahan  sa Sikolohiyang Pilipino.) Sibayan, B.P. (1994). The teaching of the technical disciplines in  Filipino.Unitas, 67, 88–99. Church, A.T., Katigbak, M.S., Castaà ±eda, I. (1988). The  effects of language of data collection on derived conceptions  of healthy personality with Filipino bilinguals. Journal of  Cross-Cultural Psychology, 19, 178–192. Pieterse, J.N. (1995). Globalization as hybridization. In M. Featherstone,  S. Lash, R. Robertson (Eds.), Global modernities (pp.  45-68). London: Sage. Rowe, W., Schelling, V. (1991). Memory and modernity: Popular  culture in Latin America. London: Verso. Wilkinson, D. (1995). Central civilizations. In S. K. Sanderson (Ed.),  Civilizations and world systems: Studying world-historical change  (pp. 46-74). LondHannerz, U. (1992). Cultural complexity: Studies in the social organization  of meaning. New York: Columbia University Press.on: Altamira Press. Consumer Choice Behaviour: UK Nightclub Industry Analysis Consumer Choice Behaviour: UK Nightclub Industry Analysis From about 1900 to 1920, working class Americans got together at bar to dance with the music played on a piano or a jukebox, and this is the early origin of the nightclub (Smith, 2001, p. 3). Nowadays, in general perspective, the Nightclub is a word can represents the entertainment and social nightlife. And in recently decades the nightclub has become one of the most important parts of modern entertainment industry (Peretti, 2007, p. 4). It is clearly that, compared with the pub and bar, the nightclub not only has some similitudes, but also has more own characteristics. The nightclub sells alcoholic drink and put music as pub and bar. However, nightclub generally has dance floor and a DJ booth, the music always includes hip hop, rock, reggae and some house music (Smith, 2001, p. 5). To some extent, nightclub mixed the advantages of pub and bar, it has more entertaining and more modernity. As Smith (2001, p. 9) claimed that the nightclub industry is bright and profitable in the coming future, and this industry will probably has more influences on economic growth. For example, a positive phenomenon of U.S. shows that after consumer spending declined on nightclub industry in 2009, consumer spending is probably has a noteworthy growth in 2010 (Bars, Nightclubs Drinking Establishments report in IBISWORLD, Jan 04 2011). And this kind of situation is happening in UK. In UK, there are 332,700 people working in the pubs, bars and nightclub industry, 40% of this people is working for nightclub. Therefore, the nightclub provides a huge number of job opportunities to society Pub, bar and nightclub industry workforce report in WARWICK, March 2010). Consequently, now the nightclub industry is playing a significant role in UKs economy. Although the nightclub industry is important, in the academic circles there is a few literatures were related to the consumer behaviour of this industry. Moreover, in nightclub industry, less than 20% of entertainment venues capture 80% of the market share (Nightclubs | A business where 20% continue to make 80% of the money cited in NIGHTCLUBBIZ, 08 February 2010). And there is no authoritative and coincident academic theory to explain this unbalanced phenomenon. Therefore, more and more attention began to focus on this interesting unbalanced situation. What are the main factors dominating consumer choice in nightclub industry and what is the core competitive advantage in this truly competitive market. Obviously, the nightclub industry is a bright and profitable industry over the next few decades. Therefore, realizing the main factor dominating consumers choice behaviour is useful and significant. This dissertation will make an in depth look into the nightclub industry and investigate the main factors dominating consumers choice behaviour. And then, provide some theoretical supports for understanding consumers choice behaviour in this industry. Moreover, use the research results to provide some positive suggestion about the marketing and promotions strategies in the nightclub industry. Literature Review Obviously, nightclub industry is truly different from other industries, such as food, medical, clothing and so on. These kinds of industries produce tangible products. However, the nightclub industry provides tangible products and intangible service together (Rigakos, 2008, p. 12). To some extent, the intangible service is more difficult to promote and also uncontrollability. Therefore, investigate the main factors which dominate the consumers choice behaviour in this industry is arduous task. Firstly, looking back the previous academic theories, Baker (1999) demonstrated that marketing is a process that can provide the products to the consumers, and this process includes four factors; they are product, price, place and promotion. Additionally, Keller (2003, p. 7) claimed that brand take on special meaning to consumers. It is a significant source of competitive advantage of the manufacturers. Fill (2006, p. 8) suggests that the marketing communication can add value through enhanced product and organisational symbolism. Egan (2008, p. 16) and Buttle (2009, p. 14) demonstrate that the customer relationship management is a positive technology to enhance the achievement of enterprise, helping broader organizational goals. In the secondary research procedure, this dissertation will take these academicians theories as the basic theoretical supports. After the secondary research studying in this area, it can be seen that in nightclub industry there are several factors can influence the consumers choice behaviour. According to the basic theories and through the preliminary assessment, these factors can be separated by two parts, internal and managerial. The internal factors includes: music, light, price and security. The managerial factors includes: brand value, promotion and customer relationship management. First of all, some perspectives support that the music is the core competitive advantage of a nightclub. The main types of music in nightclub include hip hop, rock, reggae and pop music and so on. And different consumer groups have different demands to the music (Smith, 2001, p. 219). Therefore, comfortable musical environment is an important factor could be influence the consumers choice behaviour. Then the other internal facilities factor is light. On the topic of professional writing and referencing Smith (2001, p.131) states: Light set the mood, like many other things, light play an important role in establishing an overall mood, and if the place is hopping, it usually results in an easy decision for customers to enter and if it is not, they may leave. Furthermore, sometimes the price is also an important element to influence consumers choices behaviour. That is not to say price is cheaper is better. It is mean that in this industry, there should be different price ranges for different consumer groups (Engelson, 1995, p. 33). For example, there is a figure shows that per person spending on average from  £12 to  £31 one night (A basic overview of nightclub and bar investments cited in NIGHTCLUBBIZ, 08 February 2010). Different consumer groups have different attitudes on same price. Therefore, some consumers with high consumption would probably choose the high price service or product. Opposite, the low consumption consumers would be more price-sensitive (Engelson, 1995, p. 35). Consequently, to some degree the price is probably an important factor can influence the customer choice behaviour. Recently, the security problem is raising a key master of the nightclub industry. That is because there are several malignant cases were re lated with nightclub. For example, a man died after a shooting outside a nightclub in Winter Garden on 5 April 2001 (One killed in shooting outside Winter Garden club cited in ORLANDOSENTINEL, 05 April 2011). And in earlier time, there is another homicide case happened in East London nightclub (Murder at Boheme nightclub cited in MURDERMAP, 27 March 2011). Except the malignant cases, the fire disaster is another frequent threat to the security of nightclub (McManus OToole, 2005, p. 244). Therefore, the consumers put more and more attention on security of nightclub. The first managerial factor is brand value. Rigakos (2008, p. 46) mentioned that the brand value to a nightclub is crucial adjective. And the brand value can make your nightclub stand out from the rest and potential customers need to be able to find your nightclub. Moreover, Peretti (2007, p. 201) comments that create a brand name is significant step for building fame in the nightclub industry, sometimes the brand value is the key matter for earning profit in this industry. Therefore, the brand value is a significant element in the process of the consumers choice behaviour. Secondly, promotion for the nightclub is a significant element. Compared with other industry, the customers of nightclub industry have more mobility. It is meant in this industry the average customer loyalty is lower than traditional industry. Hence, this industry needs more promotions activities (Coe, 2009, p. 102). Some simple promotions technologies can results in an easy decision for consumers to enter the nig htclub. Such as the free hats, shirts, and carry bags. According to the academic work of Egan (2008, p. 16), the customer relationship management is not just sent an email to customers. It is also not simply sent the invitation on Facebook. The customer relationship is becoming the major trend in marketing and the key mater of nightclub promotion process. It is clearly that, customers prefer to the nightclub with favorable customer relationship management. Consequently, from the analyzing the related material, the customer relationship management is probably can be a main factor dominating the customers choice behaviour. Finally, through reading the literatures it is can be found that there are some factors are basic. Such as the price, security, music, favorable traffic condition and convenient parking conditions. That is to say if the nightclub investor wants get customers into nightclub and make profit, these factors are necessary. Expect there necessary conditions, the brand, promotion and customer relationship management are the extended conditions. Therefore, in the process of primary research, this project will investigate these factors can dominate the consumers choice behaviour or not. And if there has influence on the consumers choice behaviour, how much is the degree of the influence. Research Question and Aims The proposed research question is to explore what are the main factors can dominate the consumers choice behaviour in UK nightclub industry. As motioned previously, there are many factors have influences on customers choice behaviour. And what are the decisive factors can dominate the consumers choice behaviour in this competitive market? This project is designed to investigate the current situation of UK nightclub market and find out the core factors which can decides the consumers choice behaviour in this industry. Then, in order to help the owners of nightclub in UK can better realise the customers intend propose and need, increasing the profitability. Proposed Method Research strategy Form the research question and aim; this project will focus on investigating the main factors which can dominate the consumers choice behaviour. That is to say, why the consumer choice A nightclub rather than B nightclub? What are the main reasons of the consumption behaviours? Therefore, the emphasis of this project will focus on the consumer side. However, that is not to say the information come from the operator of nightclub is useless. This project will also adopt the case study method, choosing some successful nightclubs as the samples of case study. Interview the operators of the nightclub or do some participant observation works for collecting the useful data from the nightclub operators. According to the research methods literature; this project will adopt the qualitative and quantitative research methods together to get the research result. And the main basic theoretical supports come from Bryman and Bell (2007), Saunder (2007) and Easterby-Smith, et al. (2002). Research design Several research designs were considered. Consequently, cross-sectional design, longitudinal design, Multiple-case study design and comparative design was decided as the practical and appropriate research designs due to the restraints imposed by time and accessibility (Bryman Bell, 2007, p. 44-66). The reasons of choosing these kinds of research designs have four: firstly, this research will adopt the questionnaire and structured interviewing methods, and the cross-sectional design is an appropriate research design to analyse the data come from the questionnaire and structured interviewing (Saunder, et al., 2007, p. 153). Secondly, in this research, it will adopt the case study method to analyse several nightclubs. Therefore, it meant there will be Multiple-case study design. Because the case study research always includes longitudinal factors, and the longitudinal design is also an effective way to analyse the changes happened inside of the cases (Saunder, et al., 2007, p. 161). He nce, it will be also adopted in this research. Thirdly, the comparative design is appropriate for analysing the external elements of the cases (Bryman Bell, 2007, p. 66). It can be used to investigate the differentiations and similarities among different nightclubs. Research method In this research, it will first collect the related literatures about the research topic, analysing the similarities and differentiation among different literatures, and then, obtain the background of this topic and the general theoretical framework about this field (Easterby-Smith, et al., 2002, p. 60). Secondly, this research will use the primary research methods to glean the original data. In this procedure, it will include questionnaire, interview, participant observation and some internet research methods (Easterby-Smith, et al., 2002, p. 168). The questionnaire will be used in the structured interview, and the self-completion questionnaires would not be adopted in this research, because the limitation of lower response rates and not prompt (Bryman Bell, 2007, p. 242). The types of interview will include structured, unstructured and semi-structured interview. The structured interview will be used in the process of questionnaire, and the unstructured and semi-structured intervie w will be adopted to interview the operators of nightclubs. Additionally, the participant observation will be used to analyse the nightclubs which the research selects as the samples (Easterby-Smith, et al., 2002, p. 76). Access issues This research will choose the Newcastle nightclub market as the research sample. The reason for doing have two. One is Newcastle upon Tyne is famous for its entertainment, and especially the nightlife culture. And a new survey by Luxardo sambuca reveals that Newcastle followed Manchester as the second most offers for nightlife city in UK (Top UK Nightlife City Survey cited in PRNEWSWIR, 25 November 2011). Therefore, the Newcastle nightclub market has its strong representativeness of the UK nightclub industry. Two is I am a student in Newcastle University, I live in Newcastle, for the reason of restraints imposed by time and accessibility therefore I choose Newcastle nightclub market as the sample is reasonable and viable. And after determine the sample this project will try to glean the data from consumers by questionnaire. And this research will print two hundreds paper questionnaires and the questionnaires will be distributed by structured interview around the city centre and in fr ont of door of the nightclubs. The electronic questionnaires will be distributed by email or put on the websites. For example, establish a group discussion on Facebook or Twitter. Furthermore, this research will attempt to interview fifteen nightclub operators in Newcastle, obtaining their perspectives about the dissertation question for supplementing the data come from consumers. And until now, I have two interviewees were selected, one is my classmate, he is the main operator of the Voodooers party in Newcastle. The other one is the manager of Sinners. Because that I have operated some private parties in her nightclub. Therefore, she would like to be an interviewee of my interview and would like to introduce other nightclub managers to me. And this project will search for more interviewees in May. Proposed work plan April: The design of questionnaire Check the quality and viable of the questionnaire Send the questionnaires and analysis of questionnaires data Continue to search for the interviewees Continue the secondary research work and contact with the interviewees of interview May: Carry out the interviews and record the process of interview Finish the report of interview June: Analysing all of the primary data and contrast the results of the secondary research and primary research Start writing the final dissertation July to August: Finish the writing of dissertation Ethical issue In this research it will adopt a series of research methods. Therefore, it is necessary to pay attention on the ethical issue. Firstly, it should keep the rule of reciprocity and trust; create a favourable research environment (Bryman Bell, 2007: 144). Secondly, In the process of questionnaire, it should keep the principles of voluntary participation and informed consent, it means the respondents must be fully informed about the procedures and risks involved in research and give their consent to participate (Bryman Bell, 2007: 137). Thirdly, in the process of participant observation, it should avoid the harm of participants to the respondent, and keep a certain distance from the respondents in hope that avoiding the negative influence and maintaining the objective of the data. Furthermore, in the process of data analysing, do not destroy the privacy of the respondents. Moreover, protect the security of data after finish research (Bryman Bell, 2007: 143). Consequently, only under t he ethical principles, the research is reasonable and significance, the results of research can be objective and credible. Limitations The most serious limitation of this research is that the secondary literatures are not adequate. Therefore, to some extent, the primary research is the key matter of this research. Hence, the quality of the primary research decides the results and the quality of this project. Consequently, if the collection and analysis of primary data are not reasonable, then the results of the research will not representative (Easterby-Smith, et al., 2002, p. 128). Therefore, in the process of designing questionnaire and the procedure of analysing the data should be more cautious and systemic. The second limitation is that the size of the sample. It is common that bigger size sample will make minimum biased (Bryman Bell, 2007: 242). Hence, I am not sure that the two hundreds questionnaires will get the representative primary data or not. Whether increase the size of sample or not need to be checked and considered in the practice process. Finally, there is another limitation is that lack of practical experience. I just make sure two interviewees until now. Therefore, I need to contact thirteen interviewees in May. And the worse thing is I did not have any experience about the interview. I need to design a question plan and ask questions in an appropriate way. Consequently, this process for me is a challenge, for the whole research is a limitation. Proposed data handling and analysis Generally speaking, in this research it will obtain plenty of data come from the questionnaire and interview. Therefore, it is important to adopt an appropriate method to analyse the qualitative research data. There are two general strategies of qualitative data analysis were considered. One is analytic induction (Bryman Bell, 2007: 582). The other one is grounded theory (Bryman Bell, 2007: 584). And this project will adopt the grounded theory as the main strategy of qualitative data analysis. The data of the qualitative research will be analysed by the computer software NVivo (Saunder, et al., 2007, p. 480). Moreover, the quantitative data will be analysed by using the normal statistical methods (Saunder, et al., 2007, p. 414). Furthermore, the secondary analysis will be used in both of the quantitative and qualitative research.

Professionalism in the Construction Industry

Professionalism in the Construction Industry Construction management is a challenging and demanding profession. In order to successfully complete a project, from the perspective of a Client, they will need the assistance of many construction professionals to help them realise their objective particularly from the feasibility to completion of a project. These construction professionals generally include architects, interior designers, surveyors, civil engineers, quantity surveyors, mechanical engineers, electrical engineers and structural engineers. These construction professionals have different specialities for example an architect will generally manage the design and construction of the project, whereas the structural engineer will ensure that the project is structurally stable, and the quantity surveyor will generally look after the financial aspects of a project. 2.0 The concept of Professionalism in the Construction Industry In order to understand the concept of Professionalism in Construction we first must examine the terms profession and professional. Carr (2000) suggests that wealth, prestige and self-regulation are characteristics of how you determine whether an occupation can be construed to be a Profession. In addition to this, Carr (2000) states that there are five further characteristic that allow you to determine whether an occupation can be said to be a profession and these include:- professions provide an important public service; they involve a theoretically as well a practically grounded expertise; that have a distinct ethical dimension which calls for expression in a code of practice; they require organisation and regulation for purposes of recruitment and discipline; and professional practitioners require a high degree of individual autonomy independence of judgement for effective practice A Professional is said to be a person who is paid to undertake a specialised set of tasks and to complete them for a fee. Most professionals are governed by Professional Institutes who set the strict rules regulating their conduct and ethical behaviour. Professionals are said to be experts and/or specialists in the field that they participate. Professionals are said to have specialist knowledge in their particular field of work. The qualities and/or traits and/or attributes of a professional have been stated to be; trustworthiness, competent, respectful, displays integrity, considerate, courteous, dependable, cooperative, committed. Sockett (1993) believes that professional needs to be self-governed and their actions should be based on sound professional practices in their particular field. Sockett (1993) confirms that being a professional means having moral vision, sense, and purpose. In addition Sockett (1993) states that the essence of understanding the term professional is that it describes the persons behaviour and performance, but does not describe the person and their status. Maister (1997) argues that Professional is not a label you give yourself, its a description you hope others will apply to you A professional will exhibited a high standard of professional ethics, while carrying out ones profession Professionalism is said to be the demonstration of all the traits and/or attributes of being a professional and will decide how successful you are in your job. These traits include positive attitudes, courteous behaviour, good vocabulary, smart appearance, self-belief. The judgement of whether a person has Professionalism is subjective, and it is not solely because they wear a nice suit, but its a combination of these traits that give people the image of a professional. These traits and/or attributes are briefly discussed below:- Attitude No just whether a person is upbeat, a professional will find ways to overcome obstacles and find solutions to the problem. Competence You need to know what youre talking about in your field of work and be able to recommend solutions. Communication Skills Be able to effectively communicate ideas, speak in clear terms and make complex subjects understandable to all concerned. Appearance Clean and appropriate clothing that fit properly will help portray the image of a professional (you dont necessarily need an expensive suite) Appropriateness Keep thing appropriate and avoid going off on unrelated tangents. Furthermore, professionals are expected to establish and maintain professional boundaries to enhance their professionalism within the construction industry. The need for Professional Boundaries are generally required to ensure that the Construction Professionals effectively communicate using appropriate language, keep information private and confidential, not to take advantages and exploit clients whilst engaged in their services, and not to fuel gossip in the office. 3.0 Who are the professional roles within the Construction Industry? In the modern day construction industry, many managers, technical people, skilled, semi-skilled, unskilled people are needed in order to successfully complete the project on time and within budget. In order to effectively manage the many work items and/or construction related activities a professional project team is needed to make sure the project is constructed using the required technology, to the required standards and using the most cost effective methods. Each construction project will need a team to translate the design into reality. The team for a building project will generally consist of architects, interior designers, surveyors, structural engineers, mechanical engineers, electrical engineers, quantity surveyors, building engineers, civil engineer. These construction professionals deal with a variety of the key activities that are required to manage the project i.e. time, money, equipment, technology, people management. These professional will look at a project from incept ion to completion. They will be challenged throughout the process to come up with innovated ideas, solutions to overcome the many obstacles that they will be confronted during the course of the project and these may include:- Organisation of resources Sequencing of the various work items for the project Achieving budgets Completion of the various work items within the stipulated time Integrating organisations Balancing the conflict interest of the stakeholders and end users Appreciation of the various technology and methods available to undertake the project. It is the duty and obligation of each of the Construction professionals to exercise all reasonable skills, care and diligence and display their skills according to the Professional Standards that generally govern the disciple that they practice. By looking at the four main professional roles in the construction industry and these include the Architect, Civil Engineer, Project Manager, Quantity Surveyor and their respective roles and responsibilities, this will give an insight into how these professionals succeed in the construction industry. 3.1 Architect Roles An architect is a person that must be registered with a recognised Architect Registration Board in order to practice their profession. To practice architecture general means that a service in connection with the design and construction of a building has been offered. According to Bredemeyer Consulting (2006), a simplistic way of looking at the role of an Architect is that they create architectures, and their responsibilities included everything necessary to accomplish this. This includes creating the vision and the concept, then experimenting with the alternatives to make the vision and concept reality. In addition to this, the Architect in conjunction with a team of construction professionals need to prepare the technical drawings and specification in order to make the vision a reality. Similarly Architects during their construction role, advises the Client on awards of contract, monitors progress, responds to technical queries issued by the Contractor, issues supplementary drawing and specifications, reviews all technical and document transmittals issued by the Contractor, issues site instructions, provide contract administration, and certify the Contractors interim payment certificates. The role of the Architect will generally dependent on the nature of the appointment and the scope of their service agreement. However, the role of the Architect is not just limited to these technical activities, particularly when you become more senior within an organisation, other challenging aspects of the role of an Architect will then come into play for example business strategy, organisational politics, consulting and leadership. 3.2 Civil Engineer Role A Civil Engineer (in the context of this report the equivalent of an Architect albeit in the Civil Engineering industry) like an Architect, plans things, designs things, constructs things, improves things albeit in the field of infrastructure, bridges roads etc. There are a number of specialities that a Civil Engineer may specialise in, and these include geotechnical, structural, transportation, hydraulic and environmental, costal, material engineering. It is normal for a Civil Engineer to have graduated from a university with a degree, but it is not mandatory that a Civil Engineer needs to be licensed; this will depend entirely on where you live in the world. In the UK, a professional engineer may decide to join the Chartered Institute of Civil Engineers which is the equivalent of a licensed engineer in many other areas of the world. Again like the Architect, the Civil Engineer (also known as a Resident Engineer) in the construction phase of a project will monitor the works to ensure that the required workmen and quality standards are being achieved and monitor the progress of the works. The Civil Engineer also advises the Client on awards of contract, responds to technical queries issued by the Contractor, issues supplementary drawing and specifications, reviews all technical and document transmittals issued by the Contractor, issues site instructions, provide contract administration, and certifies the Contractors interim payment certificates The role of the Civil Engineer will generally dependent on the nature of the appointment and the scope of their service agreement. 3.3 Construction Project Manager Role A Construction Project Manager (CPM) whilst being in charge of the project as a whole has four key areas to manage and these include; Time, Cost, Quality and Scope. The CPM must possess a number of general management skills in order to achieve the projects objects as well as Interpersonal skills and these are briefly discussed below:- Time Management Prepares the time schedule and monitors progress against the baseline programme Quality Management Ensure that the requirements of the specifications are adhered too Cost Management prepares the cost budgets and implements cost control measures Resource Management Identifies and manages the resources required to undertake the project labour, plant, equipment, materials, subcontractors and specialised services. Procurement Purchasing / Hiring of all the required resources Risk Management Identification, classification, analysis and then formulating the appropriate risk response. Integration Management How to get all the various work items and stakeholders to work together in a systematic way to achieve the projects objectives Project Scope Management Identification and fulfilment of the project scope of works Leadership skills, Influential Skills, Negotiation Skills, Persuasive, Conflict Management, Project Managers wishing to obtain professional certification in Construction Project Management, may obtain them from the Project Management Institute. 3.4 Quantity Surveyors Role A Quantity Surveyor (QS) is a professional working within the Construction Industry and is generally involved in the financial aspects of a project The RICS (2003) identified that a QS should provide a number of services during the course of a project. In the pre-contract stage, the QS should help and prepare the preliminary cost plan, evaluate the various design proposals in terms of cost, implement cost control measures in the detailed design stage to ensure that the budget is not exceeded, maintain and develop the cost plan. During the tender stage, the QS should advise on the tender documentation and assist with the Architect / Civil Engineer on awards of Projects. The QS during the construction phase also needs to prepare recommendations for interim payments, post-contract cost control and final account. In addition to this, the QS should provide and price bills of quantities, prepare cost analysis, advise on financial implications, provide measurement of areas, provide advice on contractual matters. There are many areas where a QS could specialise and these include construction, oil gas, power industry, building, civil engineering. The Main distinction will be whether the QS is from a Professional Practice (often called a PQS) or those that work for the various construction organisations (often called Main Contractors QS). To help maintain the standards of the professions, one of the many professional bodies such as the Royal Institute of Chartered Surveyors provides education, defines the standards, and sets strict codes of practice and ethics for all its members to follow 4.0 The concept and Practise of Professional Liability At some stage in the career of a Professional, things will go wrong and will result in some else unfairly being subjected to harm and/or additional cost (in the context of a construction project, the Employer). This could be caused by an error, an act of negligence, or an omission during the course of a professionals work. The result of which will be a breach of a legal obligation and this is commonly known as Professional Liability. In order to protect themselves from such a liability, professionals can obtain professional liability insurance. However in recent times, it has proved difficult to obtain this insurance which has led professional to look at the various other alternatives in the market that will help to protect them from Professional Liability. Indemnity Agreements By simply transferring the risk via indemnity agreements. Evidence of Professional Liability from Design Professionals A simple certificate of insurance that only gives the basic information i.e. the insured party, the insurer, policy number, policy term and limits. The full extent of the insurance coverage and/or limitation is not readily available. Professional Protective Insurance Provides first party indemnity for damages which are in excess of the professional liability insurance. This type of policy supplements the existing Professional Indemnity insurance where the Client desires further protection on a particular project. Project Professional Liability Insurance (P.L.I) Allows the Client to have the benefit of one project specific P.L.I policy where all the professional participating in a project are named on the one single site specific policy. The role of Professional Organisation in the Construction Industry Due to the ever changing world and construction industry, Professional Institutions are tasked with the role of raising professional standards, knowledge and training within the industry. To help achieve these goals, the institutions develop educational programmes to ensure that their members respond to the changing work environment and are equipped with all the knowledge and skills required to practice in their profession. In addition to this, Institutions strive to improve their service to both members and industry, encourage sustainable construction practices, publish both magazines and journals to help improve the knowledge of their members. There are numerous Institutions that target specific disciplines for example; and to name but a few:- the Institute of Civil Engineer target Civil Engineers, the Royal Institute of Chartered Surveyor target Surveyors, the Chartered Institute of Builders target builders. To become a member of an Institution, you must generally satisfy their academic requirements before undertaking their Professional Development Plan which aims to ascertain over a period of time whether you have the required skills and competences to qualify as a full member. Once qualified as a full member, the Institutions believe that Continual Professional Development (CPD) is an essential part of being a member. According to Construction Industry Council (UK), CPD is the Systematic maintenance, improvement and broadening of knowledge and skills, and the development of personal qualities necessary for the execution of professional and technical duties throughout the working like. In addition to the above, the Institution sets the ethical codes that govern how the Professional should conduct themselves whilst practicing their discipline. The role of Construction related business organisations One of the fundamental roles of the construction related business organisations is to provide its members with access to educational tools inclusive of industry news that they may not ordinarily be available in their profession. These organisations help construction business, professionals, students and others to:- maintain standards, guide them, strengthen economic performance, raise levels of knowledge and performance. These organisations can be government departments, societies, and regulatory authorities and they include some of the following organisations:- C.I.T.B Construction Skills Energy Saving Trusts English Heritage Department for Business Enterprise and Regulatory Reforms (BERR) 7.0 Conclusion Due to the rapidly changing and evolving construction industry, professionals are needed to maintain high standards and produce quality work. Therefore to standardise, regulate, maintain the knowledge needed by professionals in industry, the role of Institutions and the construction related businesses will continue to be needed by their members for many years to come. Professionalism in the Construction Industry Professionalism in the Construction Industry Who are the professionals in construction industry? The Professionalism in Constructions is a combination of derived significant activities of professionals. This is mainly related with their job tasks, such as; an active demonstration of the traits of professionals, also the level of professionalism can be evaluated how successful you are in your job and also it can be decided how others view on you and how far you have developed in your career level as well. Some specific professionals in construction industry, for example; Architects, Civil Structural Engineers, Mechanical Electrical Engineers, Project Managers and Quantity Surveyors whom are well-trained and highly educated and experienced experts. They are contributing with their specific knowledge and experience for the successful completion of projects. And also they have vital responsibilities and duties within their entire roles; for instance, Preparation of drawings, Specifications, BOQ, Contract Conditions and Agreements. Furthermore deal with the Time, Money, Technology, Equipments, operatives and materials for managing of construction projects and organize the project resources. The professional organizations usually provide comprehensive betterment to the professionals, such as; initial professional development and being a member in an institution. It furnishes free education and training, participation in conference and seminars, network opportunities and get privilege to use on line recourses. Hence some professional organizations are especially vital to the construction industry, for example; Professionals are licentiated as RICS, CIOB, RIBA, AIQS, SLIQS, and IESL etc. as a result of this, professionals can develop their knowledge and make improvement the level of professionalism appropriately. Further, certain business related organizations provide collaboration of professionals to share with their knowledge and experience. Hence, Professionals are able to use organization resources to success of their projects, some of them are significantly important to constructions industry, such as; reference of FIDIC in international, reference of ICTAD in Sri Lanka and also reference of Business Enterprise Regulatory Reform (BERR) in the United Kingdom. INTRODUCTION This report comprehensively discuss about the study of Professionalism in Constructions industry. The Aim is getting of knowledge and awareness of Professionalism, about various construction related Professional Organizations and their role in the Construction Industry. Particularly discuss through the following major key points by investigating briefly: The concept of Professionalism Professionals roles within the Construction Industry. The concept and practice of Professional Liability The role of Professional Organizations in the Construction Industry. The role of Construction related business organizations. MAIN BODY DISCUSSIONS The Professionalism Define Concept of Professionalism Concept of the Professionalism basically explained herewith, on specialists point of view, most of authors have defined the concept of professionalism in considerable volume. According to the article of Journal of Chiropractic Humanities 2005  © NUHS (Stuart Kinsinger) Professionalism is defined as Professionalism is service through the use of specialized knowledge, skills, and experience; holding oneself to the highest standards of thought, word, and deed. Concerning to the above explained comment, it can be identified clearly what the concept of professionalism is, Further professionalism can be described as; It is an active demonstration of the traits of professionals, The level of professionalism can be evaluated how successful you are in your job. It can also be decided how others view on you and how far you develop your career level. Whatsoever, professionalism cannot be evaluated just in appearance; like neatness, good grooming, and shop-talk as well. It should be really evaluated through the technical skilled, inner strengths, attitudes and honest work done. Besides, concerning of the professionals in construction industry; will be deeply discussed in next steps, therefore it is further required to study the history of professionalism in constructions to get a proper knowledge about constructions professionals professionalism. History of Professionalism in Construction industry History of professionalism has been shown since in the beginning of civilization in this world, nevertheless refer to the construction industry, professionalism shows at the early stage of Second World War in 1942, when considering to issued records by US Naval Mobile Construction Battalion five, Command History, that battalion has earned a reputation for excellence and professionalism during the 54 years of its existence. Also they have built airstrips, hospitals, bridges, roads, and have provided humanitarian and disaster recovery assistance in almost every part of the world. Hence it appears clearly, there should be a particular characteristics and attributes in professionalism. Characteristics and Attributes of Professionalism There are number of special characteristics and attributes in professionalism to implement within the professional bodies. This characterizes give much influence to success of professionalism in their trades. It is as follows; Attitude this is very important characteristic of professionalism, there should be positive attitude, and hence it will help to increase business success, Appearance -Wearers clean cloth is very important for make the business in positive way continuously, hence this positive appearance will significantly help to the business success., Behavior to be expressed well-mannered, calm matters, should not be spite, Vocabulary- Should be use always right words, not suitable to use big words because level of professionalism is often judged by vocabulary, Mindset- Pattern of the way of thinking of professionals Also above specialized characterizes can be judged by particular facts identified to obtain real professionalism in constructions. How is Professionalism Judged? According to the book Up The Corporate Ladder Professionalism in The Workplace written by Elsabà © Manning (owner of the Success Factory), Professionalism is judged by the following facts: such as, Responsibility and accountability, business etiquette, Telephone and e-etiquette, Manners, Communication, Relationships, Competence, Respectfulness, Trustworthiness, Empathy and compassion, Emotional maturity, Image, etc; So then, above mentioned facts are used to judge the level of professionalism, hence further needs to understand exactly about professionals and their roles relevant to the construction industry. The professionals of Construction Industry Definition Mostly education, work culture, morals, work ethics, positive thinking, open mind make anybody into a professional, out of these six points, at least four should be present to become a good, valuable professional.  Further explanations; a professional is a person who is paid to take over a specialized set of tasks and to complete them for a fee. The key measures for professionals as follows: They should have expert and specialized knowledge in their carrier, Excellent practical and literary skills, Basically high quality work to be exhibited, A high standard of professional ethics, behaviors and work activities, Work morale and motivation in reasonable level. Suitable treatment of relationships with social group. Who are the professionals in Construction Industry? In general, there are highly qualified and well trained professionals are contributing within their specific knowledge and experience to deliver the projects in construction industry in successful. There are few key professionals in the construction industry, identified as, Architects, Project Managers, Civil Engineers, Structural Engineers, Mechanical Engineers, Electrical Engineer and Quantity Surveyors. Basically, they categorized within their involvement with job environment, some of them are working as client representatives, and some are assigned to design teams, also assigned to builders and maintenance firms. Roles of professionals in Construction industry Most of construction projects or firms employ reputed professionals to get proper management process in order to archive projects goals, contribution with the professionals specialized roles. Architects, Engineer Consultants, Builders and Quantity Surveyors, whom are the professionals in construction industry, hence further will discuss concerning the significant roles of them relevant to the construction projects as a professional teams, Particular points of key roles of them are given below; Usually they prepare designs including drawings, specifications, BOQ, Contact Agreements and Conditions of Contracts, As well as they are dealing with Time, Money, Technology, Equipments,, Operatives and Materials to manage the construction projects, They are employed directly by clients, They shall organize the project resources to execute project activities to manage them properly and complete the project on time, maintain the Quality, Cost Control, maintain of Environment and Safety measures. Further their roles are briefly described as follows; The Architect According to the Wikipedia, an architect is a person trained in the planning, design and oversight/supervision of the construction of buildings and further architect should be visiting site periodically for inspections to ensure that in general, the work being carried out on site is in compliance with architectural designs and specifications. Generally, Architect should have proper education qualifications and also should have good training back ground to deliver their knowledge for the project success in terms of sustainability and safety of end users. Also there are Landscapes Architects, Town Planners, Infrastructures and building Architects whom are categorized on discipline on service and they involve as a team or one person. Engineer Consultant According to the Bamisile (2004), during the construction phase Engineers (Civil, electrical, mechanical, geotechnical and structural) should visit the site often for inspections, and to be ensured that all activities going on compliance with their engineering drawings, specifications and schedules. Also they should be concerned with monitoring and ensuring methods and materials. Normally engineer consultants joint as a reputed individual firm with development projects. Also involve for selecting the project by way of tender or by nomination. A Fee also will be charged by Engineers as a parentage basis. The Builder The Builder is employed by the client, on the advice of the Architect or the  Architectural technologist. A builder must first assess the project-specific documents (referred to as tender documents). In the case of renovations, a site visit is required to get a better understanding of the project. The builder will then calculate a price, also called an estimate. The builder considers the cost of materials and equipment as well as the cost of labor to provide the owner with an approximate price for the project. The Quantity Surveyor (Cost Consultant) Quantity surveyor is the person/ firm who manage the cost relating to the construction projects, such as new constructions, maintenance work and renovations. Quantity surveyor monitors the cost of every aspects of a construction project as a cost expert, as well as seeks to minimize the costs of the project and to make more cost savings while ensuring the total cost of project does not exceed the estimated cost. Furthermore when study about Architects, Engineers Quantity Surveyors as Construction Professionals, also have to be identified their duties and Responsibilities properly. Duties and responsibilities of professionals in Construction industry In general Architects, Project managers, engineers and quantity surveyors are the most important persons whom are involved as professionals in construction industry. Therefore, they have to be very respectable and well care of their duties and responsibilities according to their work sectors. Their duties and responsibilities could be described in brief as mentioned below; Architect Contribution for initial discussions and consultations which relevant to design and plans with a person or a business organization in satisfactory level. Should be understood clearly about clients intended objectives and explaining them. Getting clear idea of Clients budget which is expected to invest for projects and consulting with suggestions for any alternatives may be required. Preparing initial proposals subsequent to discussions with client. Studying environmental impact and the effect having with proposed structure. Follow-up feasibility studies and how it affected for constructions in specific locations. Attending site selections and produce a cost analysis as a part of the initial proposals. Explain all aspects of initial proposals to client very briefly. To be worked altogether with client to get a final product as plans and important designs. All design and plans with respect to the rule and regulation of government and relevant organizations and institutions respectively. Civil Engineers The civil engineers are engaging with many activities at the beginning of the project and up to the end of the project. Hence, some of their key roles are as follows; Analyzing various factors and areas concerning construction. Analyzing, searching and investigate the site location and ensure its feasibility for construction purpose. Preparing key essential plans to determine what need to be changed prior to implement tasks. Develop detailed design drawings according to the clients requirements. Review and issuing approval for project designs and reports. Identifying potential risks and disputes of the project. Taking necessary actions for risk management. Follow up rules, regulations and guidelines in relevant to the project. Verify the safety activities during the project implementation. Study different equations, strategies, and applications to make certain appropriate procedures and applications. Supervision of all works and monitors staff duties and operations at site. Keeping well communication with stakeholders of project; Project Architects, consultant, sub contractors and client. Preparing schedule for purchase of materials and equipments. Ensure that the project is completed by the committed time within the planned budget. Preparation of defect list or snags list and involve with handing over process. The Quantity Surveyor Pre Contract stage Elemental Cost Estimate Measurements Bill Of Quantity Preparation Tender Document Preparation Analyzing Estimating and Tendering Tender Evaluation Tender Clarification Meetings Negotiation Meetings Post Contract stage Kick of Meeting Progress on Site Variation Order Calculations Variation Order negotiation Payment Certifications Financial Statements Final Accounts The Construction Project Manager Prepare master program to the overall project and agree with the employer. Appointing consultants and contractors by tendering. Financial advice to the employer and cost control. Coordinating all parties and gets the work done. Risk, quality, time, scope cost management. Communication negotiations. Complete and handover the project to the agreed master program. In this report discussed about few professionals, moreover there are other professionals are involved with construction industry, some of them are very important and their activities are required to complete the project satisfactorily. They are Land surveyors, geological surveyors, Draftsmen, Human Resources managers, Clerk of works, Business and legal advisors. Furthermore, need to be discussed in brief about Professional Organizations having relationship with the Professionals. The Constructions professionals organizations What is Professional organization? Professional organizations usually give comprehensive betterment to the professionals such as, initial professional development and also being a member in an institution as free education and training, attending to conference and seminars, network opportunities and get privilege to use on line recourses, Hence some professional organizations are especially vital to the construction industry, for example; Professionals are licentiated as RICS, CIOB, RIBA, AIQS, SLIQS, and IESL etc. as a result of this, professionals can develop their knowledge and make improvement the level of professionalism appropriately. The role of professional organizations in the construction industry In general, here with discussed about common roles briefly, Maintain the standards of the professions in the construction industry Maintain superlative knowledge (Training, Seminars, CPD, PDP) Develop professional education to respond to changing environment to meet current and future operation needs. Improve services to members and up-grading services in industry. Encouraging of sustainable constructions Publishing books, magazines and other publications to develop the knowledge of members. Maintain and improve the quality of the built environment. The Benefits of Joining with Professional institutions The Construction professional institutions provide most important benefits for the professionals body to improve their professionalism actively. The few benefits of professional institutes are given below; Possible to expand the professional network Consistent updates on current industry trends and developments. A chance to increase awareness of work place. Can be discovered other companies activities. A chance to use monthly, quarterly, and annual newsletters. magazines Have particular strategies for attending the meeting An opportunity to joint with CPD, professional development plan Volunteer to join a committee within the association. Follow up with your new contacts. Annual membership fee of most reputed professional institutes are very high, however some companies provide institutes membership fee and training expenditures according to the requirement of the employers at that time. Further studying the benefits and specific roles of professional institutes, conclusively following table will shows function different of few institutes. (Refer to Table 01) Organizations Roles, Functions Professionals liability in Constructions Generally professionals liabilities are the legal obligation with professionals errors, negligence or omissions during the course of practice of work. Hence there are few identified key professionals liabilities in construction industry, those are as follows; Design errors, for instance; methods, means of construction drawings Construction inspection, Quality control and quality assurance Contractual liability from a sub contract design entity Health and safety of site Coordination and scheduling Normally at the design and management phases of project, effect of professionals liabilities are high than other phases, Above identified liabilities in construction professionals, further required to protect them using Construction insurance and policies. Those are as follows; Workmans Compensation policy (will cover liability of an employer for employment, injured, payment of Compensation etc.)) Contractors risk insurance (cover damage of property, liability of third party claims for injure or death, material and machinery damage) Professional liability insurance (All design firms, professional services, contractor and constructions manger) The role of Constructions related business organizations The business related organizations provide collaboration of professionals to share with their knowledge and experience. Hence, Professionals are able to use organization resources to success of their projects, some of them are significantly important to constructions industry, such as; reference of FIDIC in international, reference of ICTAD in Sri Lanka and also reference of Business Enterprise Regulatory Reform (BERR) in the United Kingdom Following are the key roles of business related organizations; Maintain standards in the industry Provide recourse as and when needed Strengthen the economic performance Increase peoples understanding Create conditions for business success Raise levels of productivity Help produce professionals in the industry and maintain standards Help with research work/ training and CPD Helps maintain connection with world wide By these major key roles can identify which contain their relationship with construction industry clearly. Therefore those functions significantly influence the success of projects in construction industry actively. CONCLUSION/RECOMMENDATIONS This study make following conclusion finally, certainly, particular employers aptitudes can be performed within special characteristics and attributes accompanied with professionalism such as, Ethics Qualification, Skill, Experience, Communication Skills, Initiative. These are vital facts for improve of the professionalism in construction industry.