Friday, October 18, 2019
IT IS VERY IMPORTANT TO GET KIDS INVOLVED IN SPORTS Essay
IT IS VERY IMPORTANT TO GET KIDS INVOLVED IN SPORTS - Essay Example However, as Ripken, Ripken B, and Scott (4) remind, a kidââ¬â¢s basic interest in sport has to be cultivated and maintained carefully because his/her interest levels might vary from time to time. Therefore, parents and academic reformers should heed genuine attention to integrate sports into school curriculum. To illustrate, the hustle and bustle of modern life have heavy impact on the lives of children today. They have been given little chance to understand the importance of their health. Since higher emphasis is given to academic training, sport often becomes the least important aspect of curriculum. However, sport is the most important aspect of a childââ¬â¢s various stages of development. Evidently, sports help children to practice self discipline that will have a long term positive effect on their future life. Children who practice self discipline are less likely to fall in bad habits mainly for two reasons. Firstly, they will have the moral courage to overcome such situat ions; and secondly, they deliberately avoid such chances as they are well aware of the importance of health. Moreover, kids who involve in sports, learn the basic lessons of social life and cooperation. Since every sport is played between two or more individuals, children will naturally learn how to interact with other persons in a healthy manner for their common goal.
Thursday, October 17, 2019
Hofstede Analysis ( Mexico) Essay Example | Topics and Well Written Essays - 750 words
Hofstede Analysis ( Mexico) - Essay Example It is, therefore important to make a comparison between one culture and another. This paper describes the culture of Mexico by using Hofstedeââ¬â¢s five primary dimensions that include power distance, individualism, uncertainty avoidance, career success/quality of life, and long term/short term dimensions. Power distance refers to the extent to which the less powerful members of organizations or institutions within a given nation anticipate and accept that power is unequally distributed (Harorimana 28). This dimension focuses on the fact that all people in all societies are not equal. It, therefore, analyses the attitude of culture with reference to these inequalities amongst us. Using this dimension, Mexico score is 81 while US score is 40, and this means that it is a hierarchical society (Hofstede & Hofstede 142). With hierarchical structure, it means that Mexicans accept hierarchical order where everyone has a place, which also requires no further justification. Hierarchy within an organization or an institution is perceived to reflect that centralization is popular, inherent qualities exist, and the subordinates are expected to receive orders from their employers, which they should not defy at all costs (Lee Y et. al. 106). Any foreign investor planning to venture into Mexican mar kets should expect that various interferences will characterize daily running of their businesses from the Mexican authorities. This dimension majorly focuses on addressing the extent to which interdependence a society maintains among its people (Harorimana 28). It deals with issues such as whether individualââ¬â¢s self-image is defined in terms of ââ¬Å"Weâ⬠or ââ¬Å"Iâ⬠. People living in individualist societies are expected to look after themselves and their families only (Harorimana 28). On the contrary, people living in collectivist societies are supposed to depend on groups, which take care of them in exchange for commitment
Karl Marx Essay Example | Topics and Well Written Essays - 500 words - 4
Karl Marx - Essay Example Karl Marx would consider the advent of the internet to be significant because it provides a mechanism through which communities would establish relationships, learn means of production, and create communist systems that would replace capitalism and end its exploitative nature. Karl Marx suggests that capitalists pay their workers subsistence pay rather than paying them an amount that reflects their value of the business. The internet would overcome this problem by giving workers a platform to share experiences and learn how to create value on their own rather than relying on the businesses of capitalists. The subsistence payment of workers gives them enough amounts to survive in order to continue working for the capitalists. Capitalism does not allow them to earn enough money because they would become empowered and start their own businesses, leaving the capitalists without workers. In this case, the advent of the internet is important because it empowers workers who earn low income by allowing them to access information and markets cheaply. Therefore, they can break away from the hands of capitalism and enjoy equal opportunities as the capitalists through internet marketing and communication that create value for them.An example of the significance of the internet is that it may allow a designer to earn a full value of his efforts. For example if a designer works for a capitalist and creates a value of $100 for every piece of cloth, the designer may get $40 and the capitalist takes $60, half of which she uses to pay fixed costs.
Wednesday, October 16, 2019
Hofstede Analysis ( Mexico) Essay Example | Topics and Well Written Essays - 750 words
Hofstede Analysis ( Mexico) - Essay Example It is, therefore important to make a comparison between one culture and another. This paper describes the culture of Mexico by using Hofstedeââ¬â¢s five primary dimensions that include power distance, individualism, uncertainty avoidance, career success/quality of life, and long term/short term dimensions. Power distance refers to the extent to which the less powerful members of organizations or institutions within a given nation anticipate and accept that power is unequally distributed (Harorimana 28). This dimension focuses on the fact that all people in all societies are not equal. It, therefore, analyses the attitude of culture with reference to these inequalities amongst us. Using this dimension, Mexico score is 81 while US score is 40, and this means that it is a hierarchical society (Hofstede & Hofstede 142). With hierarchical structure, it means that Mexicans accept hierarchical order where everyone has a place, which also requires no further justification. Hierarchy within an organization or an institution is perceived to reflect that centralization is popular, inherent qualities exist, and the subordinates are expected to receive orders from their employers, which they should not defy at all costs (Lee Y et. al. 106). Any foreign investor planning to venture into Mexican mar kets should expect that various interferences will characterize daily running of their businesses from the Mexican authorities. This dimension majorly focuses on addressing the extent to which interdependence a society maintains among its people (Harorimana 28). It deals with issues such as whether individualââ¬â¢s self-image is defined in terms of ââ¬Å"Weâ⬠or ââ¬Å"Iâ⬠. People living in individualist societies are expected to look after themselves and their families only (Harorimana 28). On the contrary, people living in collectivist societies are supposed to depend on groups, which take care of them in exchange for commitment
Tuesday, October 15, 2019
Report on the company Essay Example | Topics and Well Written Essays - 2000 words
Report on the company - Essay Example Coca-Cola is a 128 year old multinational company that has its presence in over 200 countries, and produces over 3500 products (Lim and Wong, 2014). It does not take a single hand to accomplish that amount of success within those numbers of years in all these countries that include USA, Britain, Kenya and many others. Its success depends on the several suppliers that it depends on to provide raw materials and valuable resources. . These provide the system with materials such as ingredients, packaging and machinery, as well as goods and services (The Coca-Cola Company 2014). Coca-Cola products range from soft drinks to drinking water, such as coke, Fanta, sprite, Dasani, Aquapure among others. This diversity in production calls for a long list of supply products to manufacture these include syrups and concentrates, sweeteners; juices; mineral waters; finished product; carbon dioxide; fuel; PET (plastic) preforms; glass, aluminum, and plastic bottles; aluminum and steel cans; pouches; closures; post-mix (fountain syrup) packaging; and other packaging materials (Wikinvest 2014). The supply chain of Coca-Cola Company involves all the companies that come into contact with the companyââ¬â¢s products. This includes every company involved in making parts for the product, putting it together, delivering and finally selling. In other words it involves the suppliers, Manufacturers and retailers (Investopedia 2014). Due to the fact that the whole process begins with the supplier, the whole process cannot stand without the suppliers. This makes them a very key element. To understand the impact of suppliers to the Coca-Cola Company, their roles must be laid out clearly. One of the roles of the suppliers is acquisition. They provide the company with equipment, spare parts and raw materials. This enables the company to service and repair machinery, and produce end products. During the process of acquisition, they keep in contact with clients to make
Monday, October 14, 2019
Integrated Marketing Communications Essay Example for Free
Integrated Marketing Communications Essay Answer1: The Vocalpoint program launched by PG was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at PG the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of PG. Another benefit which PG gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. PG earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of PG also earned huge profits by using this program and so as a result PG got its share in the profits, this amount was as higher as 1 million USD. The job of the RD department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to PGââ¬â¢s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ââ¬Ëconnect and developâ⬠program of PG also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumerââ¬â¢s mindset and thus forecasting the consumersââ¬â¢ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because PG was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with PG. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that PG was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at PG and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at PG. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyerââ¬â¢s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at PG were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:à The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market itââ¬â¢s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyerââ¬â¢s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).
Sunday, October 13, 2019
Conflicts During The 1920s :: essays research papers
Conflicts During the 1920s The contrast between the new and changing attitudes and traditional values was unmistakably present during the 1920's. This clash between the old and the new had many roots and was inevitable. A new sense of awareness washed over minorities in our nation, especially blacks who began to realize that they were entitled to their own subculture, pursuit of success, and share of the American dream. This ideal was expressed by Langston Hughes in "The Negro Artist and the Racial Mountain." They were supported by the growing number of young, financially well-to-do liberals who formed the new intelligencia. Each group sought the use of logic and rational reasoning in their rethinking of reevaluation of society's current status. Still, they constituted a minority and their reformist views were not well-taken by the greater part of the population who had become accustomed to a certain way of thinking were not willing to budge, thus keeping the radicals silent. Individualism was also partially suppresse d by the succession of three traditionalist Republican presidents whose partiality to the strong was displayed by their strong backing of big business while discouraging the Labor Union movement. Literature was one medium by which the new intelligencia could express their views on impracticality and injustice of the social system and government in the 1920's. Sinclair Lewis was one such author who used his writing to condemn the stale and outdated ways of thinking that were so widely popular in our nation during the 1920's. In addition to exposing the poor working conditions of most factory labor, particularly the meat-packing industry, he criticized the common man who could not think or act individually in his novel, Babbit, which was published in 1922. His description from the novel of the common man portrayed a person who acted in a manner that was socially acceptable who also strived for success based on society's definition of purchasing material goods. In essence he was a man defined by the society that he lived in. Religion was also a topic of controversy during the twenties. Traditionalists who were usually older and less intelligent than the rising young class of liberal intellectuals were primarily Christian and would only accept literal interpretations of the Bible. The liberals were not so quick to take the Bible at face value and came up their own interpretations. The tension between the old and the new regarding religion was perhaps most obviously prevalent at the Tennessee Evolution Court Case of 1925. In this time of where individual thinking was a rarity, public misconception and ignorance ran abound. People looked to scapegoats to account
Subscribe to:
Posts (Atom)